Kellogg's Special K
- Leo Burnett MENA - When it comes to sticking to a healthy diet, most people succumb to temptation easily. So to launch Kellogg's Special K Mini Breaks as a delicious yet healthy snack alternative, we thought why not trick temptation? We decided to strike at every person’s weakest spot - candy kiosks. At these kiosks, we replaced a few boxes of candy with Special K Mini Breaks. People who came to buy candy, thus had a chance to sample the product for free.
2013
Advertising, Creative Direction