Kiri Cheese - Taste Experts (2013)
- Leo Burnett MENA - Two years ago, tiny Kiri characters who we call "Kirilians" made their debut as little creatures that made Kiri cheese. But in the real world, we needed to support the premium price of Kiri cheese by communicating its superior taste. So our Kirilians were featured once more in the new TVC entitled 'Training Day.' Since Kiri's superior taste comes from it's unique recipe, our TVC continued the story of how the Kirilian community not only makes Kiri, but guards the secret recipe of Kiri and passes it from generation to generation so that the indulgence of Kiri is enjoyed by generations of humans too.
2013
Advertising, Creative Direction