The Insight:
Fans are a team’s 12th player. Football is nothing without the fans, they are the heart, voice and mind of the game. We were reminded of this truth more-so during Covid, when football games where being played without the fans, empty stadiums, quiet atmospheres, it was different.
The Proposition:
Serving the fans that make the game. As the brand for the every man, we wanted to champion the fans once again. Our brand role is to serve our community with excitement through food, entertainment, and our sponsorship of the tournament.
The Idea:
Together for the game. There’s more to football than just players. We’re all fans of the game, and every fan deserves credit for making football…football. Because there’s no football without us, the fans. We created an anthemic celebration of all the fans of the Arab cup, the first tournament in the region since we came out of lockdown.
