McDonald's - Big Mac - Perfected in 1967 (2013)
- Leo Burnett MENA - The Big Mac has been there for some of the greatest events and inventions in last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs and built the entire campaign around the art. The posters were first seen, liked and shared on Facebook, where a contest for the 2012 Big Mac Poster was also launched. The posters were then packaged in postcard format for the media kit and then seen instore. From the day the campaign began, a new animation would be aired every other day on TV and online. The campaign culminated in an art exhibit to showcase all the posters including the winning entry.
2013
Art Direction, Creative Direction, Illustration