McDonald's - Charity Books (2012)
- Leo Burnett MENA - Charity is one very popular practice during Ramadan in the Arab world. Willing to be part of the Holy Season Spirit, McDonald's Arabia launched a series of 4 Children books, of which all profits will be donated to Charity organizations. The text is written by Luma Azar, it communicates fundamental values , among others, the importance of being part of a family, the importance of patience and love among family members and people in general.
2013
Creative Direction