McDonald's - Family Time Forever (2011)
- Leo Burnett MENA - THE BACKGROUND: Parents are not spending enough time with their children. And longer work hours and busy schedules are only adding to their growing sense of guilt. THE OBJECTIVE: Strengthen McDonald’s bond with families by creating moments and opportunities for families to connect. THE IDEA: We empowered children and started a simple, easy and enjoyable movement to remind parents to make more time for family time.
2013
Advertising, Creative Direction