McDonald's Quality Campaign - Curiosity (2012)
- Leo Burnett MENA - People are always questioning food quality in general; whether it's about the freshness of food, origin of ingredients, nutritional content, or if it is halal or not. So we wanted to engage and encourage people to see the quality of McDonald’s on their own. The idea stems from the fact that curiosity comes naturally to everyone, which is a great insight because it tends to lead people to discover something new or something true. In this case, to see that quality at McDonald’s is no mystery.
2013
Advertising, Creative Direction