McDonald's - Tastes of the world (2012 & 2013)
- Leo Burnett MENA - McDonald's 'Tastes of the world' is back. 4 different sandwiches from 4 different regions, each for three weeks only. Our 3-month long campaign was a continuation of last year’s hugely popular format where we used foreign TV shows and movies and added a twist to them by dubbing our message - It’s McDonald’s, but a bit different. The TV campaign was supported by digital, in-store, radio, outdoor and print executions and last year, it resulted in all of the sandwiches being sold out.
2013
Advertising, Creative Direction