Who is the client:
FTD Companies, Inc. is a premier floral and gifting company. Through our diversified family of brands, we provide floral and gift products to consumers primarily in the United States, Canada, the United Kingdom and the Republic of Ireland. FTD has been delivering flowers since 1910 and is displayed in nearly 40,000 floral shops in approximately 150 countries.
What’s the objective or problem to be solved?
Make the ftd.ca website more user friendly and inject in it some emotions to make it more appealing to customers.
What’s the vision?
To be the leading and most trusted floral and gifting company in the world.
What are the possible scenarios ,insights ,and design principles?
People from different age groups, backgrounds, and from the 4 corners of the globe can use the ftd.ca site to share their love and compassion with their family and friends by sending them flowers, so the aim is to make the look ad feel of the website very universal, and make the experience easy, simple and enjoyable.
